SEO
Search engine optimization
Why is SEO promotion important? Statistics show that 93% of users do not go beyond the first page in Google search results. SEO, which stands for Search Engine Optimization, encompasses a set of strategies used by a specialized firm to improve a website's ranking in the organic search results on Google. The goal of SEO promotion is to bring the website to the first page for relevant keywords. If you want your business to always be visible on the first page of Google, you should consider optimizing your website and utilizing SEO services.
As a result of SEO optimization, your business will reach the first page, which will strengthen the brand's image.
INCREASES BRAND EXPOSURE
Once your website reaches the first page of Google, you will experience more traffic, more visitors, and thus, the return on investment will improve.
INCREASES ORGANIC TRAFFIC
How does SEO optimization help?
SEO optimization results in increased sales, which translates to a return on investment (ROI).
INCREASES SALES
INCREASES CONVERSIONS
The visitor retention rate and the time spent on the website increase after SEO promotion. Consequently, the conversion rate also improves.
Website Optimization: Steps
In this stage of website optimization services, the focus is on increasing non-brand organic traffic and the organic visibility of the site for relevant keywords established by the SEO company. The keywords for which the site will be optimized can be classified based on user intent:
1. Informational keywords: These are used when users search for general information about a specific topic.
2. Commercial keywords: These are used when potential customers search for precise information about pricing and ways to purchase products or services.
Specific performance indicators for website optimization are defined using mathematical formulas that take into account search volume, Google ranking for keywords, and other metric data highlighted by the SEO company in Google Analytics and Google Search Console. These indicators provide a clear perspective on the site's performance and assist in monitoring and evaluating the results of SEO optimization.
1. Setting goals and KPIs
Website optimization begins with selecting appropriate keywords. This involves improving the internal linking structure to enhance user experience and convey relevant information to Googlebot, indicating that the site is easy to navigate and well-structured.
Within on-page SEO optimization, attention is given to HTML elements such as title, meta description, H1-H6 tags, and other tags. These elements are crucial as they represent the content of each page and should include the selected keywords.
Duplicate content and content quality are checked. Creating unique and relevant content is a fundamental requirement in the website optimization process.
URL structure is improved. Creating SEO-friendly URLs is essential, and their optimization depends on the content of each page and relevant keywords for that page.
Proper distribution of keywords on the page, both in terms of density and placement, is essential in the on-page optimization process.
Technical optimizations are implemented to improve website loading speed. A recent Google algorithm, known as Mobilegeddon, places particular emphasis on site loading speed on mobile devices, making this an important aspect of mobile site loading.
There are other necessary technical improvements within on-page optimization, such as installing an SSL certificate, implementing breadcrumb navigation, and monitoring indexing and crawling status, which are essential factors in website optimization services.
2. On-Page SEO Optimization
1. Backlink Structure and Profile: This is the most important factor within Off-Page SEO services considered by an SEO company. Increasing the number of backlinks is done progressively, considering a variety of anchor texts and link types. It's a lengthy process that involves substantial costs. Equally significant in the site optimization process are non-linked mentions, called Co-citation. Creating a proper backlink structure is essential because over-optimization can lead to organic site penalties.
2. Backlink Network Authority: Any professional SEO company will measure domain authority with specific tools, as the quality of a backlink is extremely important in off-page SEO optimization.
3. Improving Site Ranking Depends On obtaining high-quality hyperlinks with dofollow tags from other authoritative sites, as well as the frequency of their appearance. Within site optimization, the following aspects are considered:
-
Regularly adding high-quality content that is educational, unique, relevant, and valuable to readers.
-
Distributing this content through social media channels.
-
Writing SEO articles and advertorials and publishing them in authoritative magazines, blogs, and newspapers.
3. Off-Page SEO Optimization
Website Optimization: Steps
In this stage of website optimization services, the focus is on increasing non-brand organic traffic and the organic visibility of the site for relevant keywords established by the SEO company. The keywords for which the site will be optimized can be classified based on user intent:
1. Informational keywords: These are used when users search for general information about a specific topic.
2. Commercial keywords: These are used when potential customers search for precise information about pricing and ways to purchase products or services.
Specific performance indicators for website optimization are defined using mathematical formulas that take into account search volume, Google ranking for keywords, and other metric data highlighted by the SEO company in Google Analytics and Google Search Console. These indicators provide a clear perspective on the site's performance and assist in monitoring and evaluating the results of SEO optimization.
1. Setting goals and KPIs
Website optimization begins with selecting appropriate keywords. This involves improving the internal linking structure to enhance user experience and convey relevant information to Googlebot, indicating that the site is easy to navigate and well-structured.
Within on-page SEO optimization, attention is given to HTML elements such as title, meta description, H1-H6 tags, and other tags. These elements are crucial as they represent the content of each page and should include the selected keywords.
Duplicate content and content quality are checked. Creating unique and relevant content is a fundamental requirement in the website optimization process.
URL structure is improved. Creating SEO-friendly URLs is essential, and their optimization depends on the content of each page and relevant keywords for that page.
Proper distribution of keywords on the page, both in terms of density and placement, is essential in the on-page optimization process.
Technical optimizations are implemented to improve website loading speed. A recent Google algorithm, known as Mobilegeddon, places particular emphasis on site loading speed on mobile devices, making this an important aspect of mobile site loading.
There are other necessary technical improvements within on-page optimization, such as installing an SSL certificate, implementing breadcrumb navigation, and monitoring indexing and crawling status, which are essential factors in website optimization services.
2. On-Page SEO Optimization
1. Backlink Structure and Profile: This is the most important factor within Off-Page SEO services considered by an SEO company. Increasing the number of backlinks is done progressively, considering a variety of anchor texts and link types. It's a lengthy process that involves substantial costs. Equally significant in the site optimization process are non-linked mentions, called Co-citation. Creating a proper backlink structure is essential because over-optimization can lead to organic site penalties.
2. Backlink Network Authority: Any professional SEO company will measure domain authority with specific tools, as the quality of a backlink is extremely important in off-page SEO optimization.
3. Improving Site Ranking Depends On obtaining high-quality hyperlinks with dofollow tags from other authoritative sites, as well as the frequency of their appearance. Within site optimization, the following aspects are considered:
-
Regularly adding high-quality content that is educational, unique, relevant, and valuable to readers.
-
Distributing this content through social media channels.
-
Writing SEO articles and advertorials and publishing them in authoritative magazines, blogs, and newspapers.